Ecommerce - Case study

E-Commerce

The customer is one of the largest e-commerce players in India. With a user base of over 400 million and a diverse portfolio spanning more than 80 product lines, the company has empowered millions of consumers, merchants, and small businesses to participate actively in the digital marketplace. Additionally, it holds substantial interests in one of India's leading payment apps, strengthening an ecosystem that facilitates seamless payments across various subsidiaries, including fashion, wholesale, and travel services.

Services

Customer Experience & Design

Innovation & Product Management

Technology & Engineering

Industry

E-commerce

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Problem Statement & Challenges Faced

Due to a high volume of activities, the customer faced significant storage capacity issues that impacted their market penetration and last-mile delivery capabilities. As demand in the industry continued to grow, they encountered a critical shortage of storage facilities. Furthermore, the need for business expansion across multiple states compounded the issue, placing additional strain on existing storage and slowing down operational processes.

The Solution

To address these storage challenges, a customized Multi-Purpose Racking system was recommended, designed to meet the needs of a diversified product range. This solution included a multi-tier system of G+4 levels, combining storage for both loose and palletized materials to optimize space and improve material flow. Additionally, process automation was implemented, including Autonomous Mobile Robots (AMRs), conveyors, and lifters, which collectively enhanced throughput and operational effectiveness significantly.

Benefits to the Customer

Enhanced Storage Capacity: The newly implemented storage facility substantially increased the customer’s storage capabilities.
Expanded Business Opportunities: Enabled the customer to manage larger business prospects and extend geographical coverage.
Increased Product Range and Efficiency: Enhanced storage efficiency allowed for a broader product range and reduced spillage, thus improving throughput.
Operational Efficiency Gains: Significant improvements in operational efficiency, especially in product load handling and storage management.

The customer is now recognized as a pioneer in the industry, boasting one of the most advanced and effective warehousing systems, a broader market reach, and a strong competitive edge.